Dolce Sitges, Spain

Vertu Hospitality is an international brand reflecting founder’ Signature of Excellence for a premium hospitality ecosystem

WHO WE ARE

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Welcome to Vertu Hospitality

As Founder, Owner and CEO of VERTU Hospitality, it is my pleasure to welcome you to our official website.

When I established VERTU International in 2015, followed by VERTU Hospitality, Hotels and Resorts in 2018 - in Switzerland, my vision was clear: to bring a contemporary, forward-thinking approach to hospitality management—one that empowers hotels, elevates brands, and helps every property reach its full potential. With more than three decades of experience in the hospitality world, I created VERTU to serve as a trusted partner to hoteliers, developers, and investors seeking excellence, innovation, and lasting value.

The VERTU Hospitality Group is, above all, a family business with a true family mindset. This spirit runs deep within our organisation and is beautifully reflected in every one of our own VERTU Luxury Boutique Hotels and Residences’ Collection.

My family has been devoted to the hotel profession for four generations, an enduring heritage that inspires our passion for the industry and strengthens our dedication to delivering exceptional care to both our corporate partners and individual clients. This legacy shapes our values, our culture, and the personalised attention we bring to every project and every guest experience.

At VERTU Hospitality, we specialise in providing corporate services that support every stage of a hotel’s lifecycle—from development and strategic planning to management, consulting, and operational enhancement. Our strength lies in our agile, people-centric, and digitally-driven methodology, rigorously tested and refined through years of hands-on experience.

Every project we undertake is unique. That is why we are dedicated to crafting adaptable, bespoke solutions tailored specifically to the needs of premium hotel owners and investors. Whether we are engaged for consulting, auditing, development, or full operational support, our promise is unwavering: to deliver the highest standards, with the precision and care your property deserves.

Thank you for visiting VERTU Hospitality. I invite you to explore our universe, discover our services, and join us in shaping the future of exceptional hospitality.

Gérald Lampaert (de Vertu)
Founder, Owner, Chairman & CEO
VERTU Hospitality, Hotels and Resorts

See our Vision & Mission HERE
Yellow and black striped caution pattern.

Revolutionize the hospitality industry with an agile approach that puts people first at every level - from owners and staff to guests.

Craftsmanship and customization become the cost-effective option.

Vision & Philosophy

Close-up of a black and gold chevron pattern on a possibly industrial or safety sign.

Provide modular tools and effective solutions tailored to our clients’ stakes and needs.

Transform opportunities into operational and exceptionally profitable ventures.

Mission & Objectives

Some of our Clients

  • Black and white hotel logo for Crowne Plaza, an IHG Hotel, located in Brussels - Le Palace.
  • Illustration of a balance scale with a gavel on one side and coins on the other, representing legal or financial judgment.
  • Logo of The Hotel in Brussels, featuring black text on a white background.
  • Dolce Hotels and Resorts logo with text indicating Sitges Barcelona location.
  • Hilton hotel logo with text 'Brussels Grand Place'
  • Logo for Rixos The Palm Dubai with stylized font and palm leaf design
  • Tropical Islands logo featuring a palm tree
  • Hotel Cardo Roma
  • The National - Radisson Collection
  • Ennismore Logo
  • The Hoxton Brussels
  • Dolce La Hulpe Brussels
  • Working From Brussels

V E R T U

From the Latin virtutem, meaning “Excellence”. Defined by excellence in an object of art, a passion and a taste for curios, ​or a work of fine art and connoisseurship of products and services.